Next-generation statistics (next gen stats) have become a buzzword in the world of sports, promising a deeper understanding of the game through data-driven insights. Julie Souza, head of sports at Amazon Web Services (AWS), highlights the potential of next gen stats to revolutionise NFL football analysis and fan engagement.
 In an exclusive interview with Richard Graves for SportsBoom, Souza discusses the rise of big data, and how it can effect the fan experience. 

According to Souza, the introduction of next gen stats has been met with enthusiasm, particularly among those eager to delve into the intricacies of the game. "The cool thing about data and next gen stats is those who want it, there's somewhat a limitless supply of data that could be put into analytics to help people understand the game better," says Souza.

However, as Richard points out, the application of next gen stats isn't always straightforward. The perceived black-and-white nature of these statistics raises questions about their compatibility with the nuanced decisions made in the heat of the game. Souza acknowledges this challenge, emphasising that while analytics provide valuable insights, they should complement rather than replace human judgment and experience. "I never think that this should be... a substitution for judgment and experience," she notes.

Indeed, the human element plays a crucial role in sports decision-making, with variables like injuries and individual player performance shaping the course of the game. Souza underscores the importance of integrating these factors into the analytical framework, ensuring that next gen stats serve as a tool for informed decision-making rather than a rigid set of rules.
 
She also explained that AWS is partnering with the NFL in these early days to make their data more applicable to players and teams:  “we're working with the NFL on digital athlete program, which is helping inform training regimens and coaching strategies that help reduce player injury."

Despite occasional conflicts between intuition and analytics, Souza believes that such debates contribute to the excitement of the game. "That's what makes it exciting... It's not... a substitute for judgment," she remarks. 
Souza's stance reflects a broader trend in sports analysis, where the tension between data-driven insights and emotional investment continues to fuel discussions among fans and experts alike.