Evaluating NFL Betting Sites in UK

When it comes to betting on the NFL in the UK, it’s not always as easy as it seems. Although the NFL has continued to grow, and even hosting regular games in London, when it comes to betting on the games it can be rather tricky.

Not only do most of them not only fail to grasp the dynamics of the game, they often just offer diluted betting options as compared to what’s going on in America. That being said, UK bookmakers have improved their NFL offerings in the past decade, but still nothing compared to the options in America and Canada.

If you are a seasoned NFL fan looking to apply your vast knowledge to the UK betting scene, you might struggle. But if you’re a passive bettor who just wants some fun tossing some jingles on easy spreads and some over/unders, there is enough in the UK to keep you calm.

Unlike US betting sites which offer plenty of off-season betting options, British bookmakers wait until the season gets close to dust off the dirt on their options. This is why you’ll find that there are no Example Odds to demonstrate.

Sadly there are no amazing UK bookmakers with an NFL edge, but hopefully this can help point you in the right direction for some of them.

Wade McElwain

Written by: Wade McElwain

(Senior Sports Writer)

Reviewed by: Louis Hobbs

(Senior Sports Writer)

Last updated: 2024-03-22

Evaluating NFL Betting Sites in UK

Bwin-Where You Been?Icon

Outta nowhere bwin has jumped onto the North American sports bandwagon and responded with perhaps offerings of any of the NFL apps in the UK. Simple, with a nice layout, bwin actually allows users to choose North America, with a drop-down of sports, including the NFL, NFL Draft, and College Football.


For anyone who is looking for a live betting option, bwin incorporates this into their NFL Sundays, although no word on their ability to do creative player parlays. Despite owners changing hands, bwin continues to operate as a solid sportsbook.

  • NFL Welcome Offer: None
  • Licenses: UKGC, Gibraltar Gambling Commissioner
  • NFL Markets Offered: Game lines; spreads; player prop bets; game prop bets.
  • Example Odds: Ravens to win Super Bowl in 2025-9/1; Caleb Williams #1 in the Draft-1/20
  • Payment methods: PayPal, Transfer, Credit and Debit Cards. 
  • Customer support: 24/7 Live Chat; email

Betway-They’re on their Way!Icon

Betway has made strides over the past few years in improving their NFL offerings, as well as listening more to NFL fans in the UK. Unlike most other UK betting sites, Betway has NFL odds up for the 2024/2025 season!

With Betway improving on their player props, parlays, and in-game NFL betting, Betway is one of the few companies that might be worth watching ahead of the new season to see what other improvements they are making to their app and offers.

  • NFL Welcome Offer: None
  • Licenses: UKGC, Malta Gaming Authority, USA (Selected states), Gibraltar Gambling Commissioner
  • NFL Markets Offered: Game lines; spreads; player prop bets; game prop bets.
  • Example Odds: 49ers to win Super Bowl in 2025-5/1
  • Payment methods: PayPal, Transfer, Credit and Debit Cards. 
  • Customer support: 24/7 Live Chat; email 
     

Unibet-Feeling Young AgainIcon

One of the up-and-comers in NFL betting in the UK is Unibet, who have vastly improved their offerings over the past several years. Unibet actually delivers offseason NFL odds, as well as prediction bets for the 2024-2025 season. 

in-gameNot only is the design of the site simple, and well laid out, but punters can also switch between fractional and divisional odds with ease. Like many of the other UK bookmakers, options are limited when it comes to crafting unique parlays as well as in game betting. 

  • NFL Welcome Offer: None
  • Licenses: UKGC, Gibraltar Gambling Commissioner
  • NFL Markets Offered: Game lines; spreads; player prop bets; game prop bets. Limited offerings with their Bet Builder.
  • Example Odds: Buffalo Bills to win 2025 Super Bowl-11/1
  • Payment methods: PayPal, Transfer, Credit and Debit Cards.
  • Customer support: 24/7 Live Chat; email
     

DraftKings- DFS MastersIcon

For many NFL fans in the UK who want bigger and better betting options, DFS is a lovely taste of home. DraftKings was originally set up in the UK in 2015, but exited the market quickly after leaving their iconic daily fantasy product for Europeans to play with. 

Despite ‘Draft’ meaning a totally different thing in the UK, many English fans quickly embraced the daily fantasy uniqueness of the product. 
This isn’t traditional betting, as users must assemble the best scoring team, while keeping within a budget. An amazing and supportive community of DraftKings enthusiasts in the UK makes this app such a Sunday Funday. 

  • NFL Welcome Offer: None
  • Licenses: UKGC, Gibraltar Gambling Commissioner, some US states
  • NFL Markets Offered: Daily Fantasy only  (UK)
  • Example Odds: None
  • Payment methods: Debit Cards only 
  • Customer support: 24/7 Live Chat; email 
     

Bet365-It Will DoIcon

Bet365 is the best of the worst when it comes to NFL betting, having upgraded their ‘Bet Builder’ over the past year. And while you can stack parlays on the same game using their pre-selected offers, punters are unable to create their own. 

Bet365 does offer a good array of player and prop bets, but it’s a struggle to find them. The only real good thing about Bet365 is the ability to watch the games live if you bet on them, which works well if your game is blacked out.

  • NFL Welcome Offer: None
  • Licenses: UKGC, Malta Gaming Authority, USA (Selected states), Gibraltar Gambling Commissioner
  • NFL Markets Offered: Game lines; spreads; player prop betsPaysafecard; game prop bets. Limited offerings with their Bet Builder.
  • Example Odds: None as the season is off.
  • Payment methods: PayPal, paysafecard, Skrill, Neteller, Bank Transfer, MuchBetter, Rapid Transfer, Credit and Debit Cards. 
  • Customer support: 24/7 Live Chat
     

SkyBet- MehIcon

You would think that a company that broadcasts the NFL might up their game to create unique betting experiences for NFL fans, think again. Throwing a capital ‘L’ in Lazy, SkyBet parrots offers from US bookmakers with no uniqueness of flair.  

Amongst NFL UK punters, SkyBet continues to get mediocre reviews, and is lamented on many of the NFLUK fan forums. That being said, since the NFL airs on Sky, maybe you want to see what they have to offer while watching the games on Sky Sports. 

  • NFL Welcome Offer: None
  • Licenses: UK Gambling Commission and Alderney Gambling Control Commission
  • NFL Markets Offered: Game lines; spreads; player prop bets; game prop bets.
  • Example Odds: None as the season is off.
  • Payment methods: PayPal, Paysafecard, Skrill, Neteller, Bank Transfer, MuchBetter, Rapid Transfer, Credit and Debit Cards. 
  • Customer support: 24/7 Live Chat

888Sport- Lazy OfferingsIcon

Moneyline888sport used to sponsor the NFL in various forms in the UK, before skulking off to not really be heard from again. Just like instant coffee the 888 app ‘does the job’ when you need an NFL fix, but lacks the flavour of some of the other betting sites. 

  • Welcome Offer: None
  • Licenses: UKGC and Malta Gaming Authority
  • NFL markets offered: Pointspread, moneyline, limited player props
  • Example NFL odds: None
  • Payment methods: PayPal, Bank Transfer, Credit and Debit Cards.
  • Customer support: 24/7 Live Chat
     

PaddyPower- Avoid if NecessaryIcon

Just like the 90s’, Paddypower use to be cool and hip. Ask any NFL UK fan now, and they will constantly mention Paddypower as the most frustrating NFL betting app to use. 

From refusing payouts, to changing odds, there are enough online communities of NFL fans to warn you off depositing any money with Paddypower. Just like the 90s, their options seem limited in comparison to the others. Please read what the UK fans say before depositing. 

  • Welcome offer: None
  • Licences: UKGC and Malta Gaming Authority
  • NFL markets offered: Pointspread, MoneylinePaysafecard, limited player props
  • Example NFL odds: None
  • Payment methods: PayPal, Paddy Power Shops, paysafecard, Skrill, Neteller, Bank Transfer, MuchBetter, Rapid Transfer, Credit and Debit Cards. 
  • Customer support: 24/7 Live Chat
     

Boylesports- Boy oh BoyleIcon

Boylesports might be known for their competitive football odds, but sadly that doesn’t apply to the NFL. Much like many UK bookmakers, Boyle offers the basics of the game, without really expanding and offers into player props and multi-game parlays. 

multi-gameLike most UK bookmakers, they hibernate until the autumn, so don’t expect any offseason betting options, or early Super Bowl selections. 
Moneyline

  • Welcome Offer: None
  • Licenses: UKGC and Gibraltar Gaming Authority
  • NFL markets offered: Pointspread, under, over/unders 
  • Example NFL odds: None
  • Payment methods: PayPal, Bank Transfer, Credit and Debit Cards.
  • Customer support: 24/7 Live Chat
     

BetFred- What the Fred?Icon

Who the heck is Fred, and does his wife know he’s gambling? BetFred is another one of the named bookmakers in the UK who specialise in football, and European sports. You can find BetFred betting shops on most UK high streets, but you might need a universal translator if you’re looking to stroll in and bet on NFL games.

BetFred offers the traditional fare when it comes to betting options on the NFL, but very limited when it comes to more finesse in-game and prop betting. 

  • Welcome Offer: None
  • Licenses: UKGC and Gibraltar Gaming Authority
  • NFL markets offered: Pointspread, Moneyline, over/unders 
  • Example NFL odds: None
  • Payment methods: PayPal, Bank Transfer, Credit and Debit Cards. 
  • Customer support: 24/7 Live Chat

What to Consider When Choosing an NFL Betting Site

As the NFL season approaches, many fans look to ramp up the excitement by betting on their favourite teams and games. However, with so many online betting sites available, it can be challenging to determine which one is right for you. Given what you have read above, it’s keen to be aware that there aren’t as many NFL betting options in the UK as there are in America, so make sure that you know what it is that you’re looking to bet on specifically. 

Here are some crucial factors to consider when choosing an NFL betting site:

Odds and Markets
One of the most critical aspects of any betting site is the odds and markets they offer. Look for sites that provide competitive odds across a wide range of bet types, including moneyline, point spread, totals, props, futures, and more. 

The more markets available, the better your chances of finding value. Some UK punters find success in watching the US news and injury reports, and quickly adding them to their bets before UK bookmakers are made aware. There is loads of value to be found in bookies that aren’t paying attention. 

Bonuses and Promotions
Reputable betting sites often offer enticing bonuses and promotions to attract new customers and retain existing ones. These can include welcome bonuses, reload bonuses, free bets, and even rewards programs. Be sure to read the terms and conditions carefully to understand the wagering requirements and other limitations. Keep an eye on the big bookmakers and once listed here once the NFL preseason kicks off to see if they are offering anything.

Live Streaming and In-Game Betting
For an immersive betting experience, consider sites that offer live streaming of NFL games. This feature allows you to watch the action unfold in real time while placing live, in-game bets as the odds fluctuate based on the game's developments. Apps like Bet365 offer the ability to live-stream the games you wagered on, provided that the game isn’t blacked out on Sky Sports.

Mobile Compatibility
In today's fast-paced world, having a mobile-friendly betting site is essential. Look for sites with well-designed mobile apps or responsive websites that offer a seamless experience across various devices, including smartphones and tablets. Test and make sure that the app works when mobile coverage is scarce, or whether the app jams before game time.


Social Media Presence and Customer Support

A strong social media presence can be a good indicator of a betting site's reputation and customer engagement. Additionally, reliable customer support is crucial, whether through live chat, email, or phone. Reputable sites should have knowledgeable and responsive support staff to address any questions or concerns you may have. Some betting sites have their Twitter/ X game on fire, and will quickly respond if you’re in dire need. 
 

Security and Reputation

When it comes to online betting, security should be a top priority. Choose sites that use industry-standard encryption to protect your personal and financial information. Additionally, research the site's reputation by reading reviews and checking for proper licensing and regulation. Als,o don’t be afraid to go on UK NFL fan forums and ask others which betting app they would recommend.
By considering these factors, you can increase your chances of finding a trustworthy and enjoyable NFL betting site that meets your needs and preferences.
 

NFL Betting Explained: Types of NFL Bets

With the rise of sports betting apps, NFL fans now have a wide array of betting options at their fingertips. From traditional wagers to more exotic bets, these apps provide a seamless experience for placing your picks. Just remember, not all of these options are available in the UK on betting sites, so make sure you do some research before putting that deposit down. 

Let’s explore some of the most popular types of NFL bets available:
 

Point Spread
The point spread is one of the most common bets in the NFL. In this wager, the favoured team must win by a certain number of points (the spread) for a bet on them to be successful. Conversely, the underdog can lose by less than the spread or win outright for the bet to pay out. For example the Chiefs to win by 7 over the Bills, means the Chiefs are favoured by 7 points. 

Moneyline
The money line is a straightforward bet on which team will win the game outright, regardless of the point spread. Favourites will have negative odds (e.g., -150), meaning you'd need to riskbig-time $150 to win $100. Underdogs will have positive odds (e.g., +130), where a $100 wager would net you $130 in profit if successful. If you can start putting some moneyline bets together in a parlay, then you can rake in some big time cash.

Totals (Over/Under)
In a total bet, you're wagering on whether the combined score of both teams will go over or under a predetermined number set by the sportsbook. These bets are not tied to who wins the game, only the total points scored. So if the total of the Chiefs vs Bills game is 48, if the combined points of both teams are greater than 48, it’s an Over. If the total is less than 48, it’s an Under. If they hit 48 dead-on, that’s a push, and is much harder to predict. 

Props
Prop bets, or proposition bets, allow you to wager on specific player or team milestones within a game, such as how many passing yards a quarterback will have, whether a player will score a touchdown, or the outcome of the coin toss. For example, you could bet that Patrick Mahomes might have +20 rushing yards, and +230 passing yards. Putting multiple player props together can give you a massive payout if you know what you’re doing.

Futures
Futures bets involve wagering on long-term outcomes, such as which team will win the Super Bowl, which player will win MVP, or over/under season win totals for each team. During an offseason, futures are fun to take a punt on as a pre-season prediction. With the 49ers being 5/1 favourites to win the Super Bowl in 2025, a bettor could lock in a good value bet before the season changes the odds.

Parlays
Parlay bets combine multiple wagers into a single bet, offering the potential for a larger payout but requiring every leg of the parlay to be correct. These bets can include any combination of the above bet types. Parlays are where you can big money, or lose it to the greedy casinos and bookmakers. Smart players are able to spot the top contender bets for big games, and put them together in small, but big payout bets. 

With so many betting options available through apps, NFL fans can truly customise their experience and add an extra layer of excitement to every game.

NFL Betting Questions- FAQs

Is sports betting legal for the NFL?

Sports betting is currently legal in the UK, and over 30 U.S. states allow legal NFL wagering. However, laws vary by state, so it's important to check your local regulations.

What's the difference between a point spread and moneyline bet?

A point spread bet factors in a handicap, while a moneyline is simply picking the outright winner. Point spreads aim to make betting lines more balanced.

How do I place a parlay bet?
A parlay combines multiple bets into one wager. All legs of the parlay must hit for it to pay out. The more bets included, the higher the potential payout.

Can I bet on the Super Bowl online?
Yes, all major online sportsbooks offer extensive Super Bowl betting markets each year, including live in-game wagering options. Most UK sportsbooks won’t have Super Bowl odds up until before the season starts. 

What are prop bets?

Prop bets allow you to wager on specific occurrences within a game, like how many passing yards a QB will have or whether a player will score a TD.

How do futures bets work?
Futures are bets on long-term outcomes, such as which team wins the Super Bowl or season win totals. You can bet these wagers well before the season starts.

Quick Overview

Betting Site 

Key Features

UK Considerations 

bwin

Live streaming, Live betting, Acca Builder, Mobile betting apps

Limited player prop bets, no creative parlays

Betway

Frequent promos and free bet offers, Dedicated loyalty program, Markets for more than 25 sports

 

Limited compared to US sites

Unibet

User-friendly cashier for making secure deposits, New Unibet apps for the sportsbook and the casino, Weekly parlay and profit boosts

 

Limited unique parlays and in-game betting

DraftKings- DFS

Betting sports markets, pre-game wagers, in-play betting, odds betting

Unique option for experienced bettors

Bet365

Live Streams, Bet Builder option, Cash Out

In-play betting is available 

 

SkyBet

Quick withdrawals, a huge array of odds boosts, free-to-play games

Payout speed could be quicker

888Sport

25+ sports available, Betfinder feature, Freeplay game

Lack of human live chat support

 

 

PaddyPower

Daily offers, Detailed stats available for horse racing, 

Lengthy withdrawal processing time

BoyleSports

Very Quick Registration Process, Sports, Casino, Competitive odds

Few withdrawal options

BetFred

Live betting & live streaming, Customer service & live chat, Cashout & bet builder

 

Inconsistent withdrawal time frames