Samuel Ahmadu is a distinguished multimedia journalist and women's football expert with over 15 years of experience in the industry. He began his career at Goal.com in February 2014, where he served as an African women's football correspondent for nearly eight years. During his tenure at Goal.com, Samuel covered major events such as three Women's Africa Cup of Nations (2016, 2018, 2022) and the 2015 FIFA Women's World Cup in Canada plus 2018 FIFA World Cup in Russia. His work at Goal.com earned him widespread acclaim, particularly for his in-depth profiles of African football stars, notably Asisat Oshoala, whose rise he documented from her early years to her breakthrough at the FIFA U20 Women's World Cup in 2014.
latestArticlesBy Samuel Ahmadu

Football
Exclusive: As Barcelona Face Arsenal, Lyon’s Chawinga Reflects on What Might Have Been
Tabitha Chawinga, the Malawian striker, shares her journey to elite European football, discussing missing out on the Women’s Champions League final with Lyon and her thoughts on Barcelona vs. Arsenal final. Despite setbacks, Chawinga remains determined to achieve greatness with Lyon next season.
Samuel Ahmadu
2025-05-23

Football
Exclusive: Jay Jay Okocha Reveals Why He Never Became a Manager, and Why Today’s Players Must Change
In an exclusive with SportsBoom.com, Jay-Jay Okocha reveals why he never ventured into management and shares concerns over a lack of hunger in today’s players compared to his generation’s survival-driven mentality.
Samuel Ahmadu
2025-05-08

Football
Exclusive: Washington Spirit’s New Star Gift Monday Opens Up on Her Transition from Spain to the US
Nigerian forward Gift Monday's impressive debut goal for Washington Spirit in the NWSL marks the beginning of her American soccer journey. With a focus on growth and glory, Monday aims to excel in the league and bring success to the Super Falcons. Her ambition and talent have already made an impact.
Samuel Ahmadu
2025-05-03

Football
Exclusive: Joy Omewa the Nigerian Star Lighting Up Danish Football
Nigerian football sensation Joy Omewa is thriving in Denmark, leading the league in goals. Her journey reflects resilience and hard work, inspiring young African players looking to break into European football. Omewa shares insights into her season, ambitions, and advice for aspiring players, while dreaming of playing in England and achieving more milestones.
Samuel Ahmadu
2025-01-09

Football
African Women’s Football Evolution: Lorretta Sadoh Discusses Oshoala’s Omission from CAF Awards 2024
Nigeria's Asisat Oshoala has been a dominant force in African women's football, inspiring young players across the continent. Despite her exclusion from the 2024 CAF Awards, new talent like Zambia's Barbra Banda is challenging the status quo. As competition heats up, the future of African women's football looks promising and unpredictable.
Samuel Ahmadu
2024-12-23

Football
EXCLUSIVE: Tosin Demehin Talks WAFCON Aspirations, Champions League Dreams, and Teaming up with Osimhen at Galatasaray
Nigerian footballer Tosin Demehin's inspiring journey from Rivers Angels to Stade Reims to Galatasaray showcases her growth and dedication. Adapting seamlessly to life in Turkey, she is set on making an impact on and off the pitch in the UEFA Women’s Champions League and WAFCON 2024. Her ultimate goal is to become a standout player in women’s football and help Nigeria reclaim its dominance in African football. Her father's support and guidance fuel her ambition and drive for success.
Samuel Ahmadu
2024-12-21
Samuel Ahmadu
Prior to his role at Goal.com, Samuel freelanced for various print and broadcast media outlets in Nigeria, including Graphics Newspaper, Radio Nigeria, Grace FM, and Savid Newspaper. His extensive experience and expertise led to his appointment to the Nigeria Football Federation's Standing Committee on Women's Football Development from 2016 to 2018. Since February 2018, Samuel has been the Social Media Manager for Nigeria's women's national teams.
In 2019, Samuel joined the Confederation of African Football (CAF) as a women's football content contributor and was promoted to Women's Football Editor in 2021. His contributions to women's football continued as he worked as a Media Consultant for Content Creation and Editorials at the 2022 CAF Women's Champions League. Currently, Samuel also serves as the spokesman for the Nigeria Women Football League, further solidifying his influence and dedication to the growth of women's football in Africa.