SB Market Index

The SB Market Index is a unique, custom-built rating system developed by SportsBoom to provide a transparent, reliable, and industry-contextualised score for betting companies. It stands out by blending SportsBoom’s expert reviews with a comprehensive analysis of external industry ratings, ensuring that each score reflects both in-house expertise and the broader consensus across the market.

How is the SB Market Index Calculated?

The SB Market Index is calculated through a multi-stage process designed to maximise accuracy, fairness, and reliability:

  1. Industry Insight: SportsBoom researches and aggregates review scores from multiple respected research and review sites. These external scores are standardised to a common scale to create the Industry Insight. This step ensures that the influence of any one source is balanced and that outliers are minimised.

  2. Combining with SB Score: The Industry Insight is then combined with SportsBoom’s own SB Score, which is derived from SportsBoom’s market-leading review methodology. The SB Score contributes 20% to the total score, while the Industry Insight makes up the remaining 80%. This weighting ensures that the index benefits from SportsBoom’s expertise while remaining anchored in the wider industry perspective.

  3. Final Normalisation: The combined score is standardised again, resulting in a final SB Market Index value out of 5. This ensures that all scores are directly comparable, clear, and easy to interpret, regardless of the number or origin of the contributing reviews. 

Why is the SB Market Index Unique?

This approach ensures that the SB Market Index is not skewed by outliers or single-source opinions. By leveraging both in-house expertise and a broad industry consensus, the Index delivers a score that is robust, reliable, and truly representative of a bookmaker’s standing in the market. 

SB Market Index Safety Score

To further enhance transparency, the SB Market Index includes a Safety Score, presented both as a percentage and via a traffic light system: 

Safety Score Percentage

This percentage reflects the number of external reviews considered in the Industry Insight. The more sources included, the higher the reliability of the score. 

Traffic Light System

  • Red: Fewer than 5 external reviews 
  • Amber: Between 5 and 20 external reviews 
  • Green: More than 20 external reviews 

This visual system allows users to instantly gauge the reliability of the SB Market Index for any given bookmaker. The percentage is calculated based on the same review count factors, normalised to a ranking out of 100, providing a clear, quantitative measure of score reliability. 

By combining rigorous methodology, broad industry data, and transparent safety indicators, the SB Market Index offers users an authoritative and trustworthy benchmark for comparing betting companies. 

Safety Score as a Fraction 

Let 

Number of External Reviews Considered = R 

Maximum Considered for 100% Reliability = 25 

Safety Score (%) R/25 x 100 

Traffic Light System 

Red: R <5 

Amber: 5> R ≤20 

Green: ≥ 20 

Example:  

If 12 external reviews are used:  

Safety Score (%) 12/25*100 = 48% 

This would be Amber.  

SB Market Index = (80/100 x I) + (20/100 x S) 

Component Fraction Formula Example Calculation 
SB Market Index (4 x I) + (1 x S)/5 21.4/5 = 4.28 
Safety Score  R/25 x 100 12/25 x 100 = 48%