Alex Matless

Alex Matless

Senior Betting Writer

0 Articles

Favourite Team

Tottenham Hotspur

Favourite Player

Son Heung-min

Favourite Sporting Memory

Ajax 2 – 3 Tottenham | 8th May 2019

Favourite Sports Movie

Escape to Victory

Favourite Sports Venue

Cheltenham Racecourse

Favourite Racehorse


Alex is a copywriter and creative writer with nearly 6 years of experience writing in the online gambling industry. He has worked for sportsbook giants bet365, as well as online casino brands under the Mansion umbrella, helping to launch the SlotsHeaven and MansionBet brands. After studying for a BA in Creative Writing and Journalism at Staffordshire University, he moved to Gibraltar to work in the sunny capital of online gambling. His passion for creative storytelling, no matter the topic, makes his articles exceptionally readable and wonderfully engaging.

What's your favourite sports quote?

It is better to fail aiming high than to succeed aiming low. At Spurs we set our sights very high, so that even failure will have in it an echo of glory.

What's the greatest live sports moment you've witnessed?

I was lucky enough to watch Spurs beat Real Madrid 3-1. I was right behind the goal when Eriksen netted the third goal and Wembley erupted.

Alex Matless

An avid sports fan, Alex suffers through the excitement, turmoil, trials and tribulations of being a Spurs fan. Despite only being alive to witness Tottenham lift 3 major trophies in 30+ years, he wouldn’t stop supporting the lilywhites through feast and famine (mostly famine). He once met World Cup winner Ossie Ardiles, helped pack Micky Hazard’s Land Rover after a meet and greet, and rubbed shoulders with Son Heung-min’s family in a Wembley box.

When he’s not writing copy or watching Tottenham, he enjoys betting on horse racing and backpacking around the many national parks found in the UK.

Alex has extensive experience in writing marketing content and brand storytelling. His four and a half years copywriting for luxury brands, Wedgwood and Waterford, saw him creating, redefining and honing a tone of voice for heritage brands that were rebranding themselves whilst facing a difficult retail landscape. He has worked closely with collaboration partners such as Palace Skateboards, Charles Jeffrey LOVERBOY and The Luther Vandross Estate, and has even been published on the Huffington Post.

Whilst living in Gibraltar, Alex created content and marketing communications for (a Mansion brand). Upon his return to the UK, he joined the Design and Publishing team at bet365, writing for their Casino and Bingo brands, before rejoining Mansion in a remote role from the UK and helping to launch their MansionBet sportsbook brand.

Alex’s knowledge of online casino and sportsbook, as well as his passion for entertaining storytelling, means his articles and betting reviews can be trusted to be in-depth, well-researched and honest.