Highest Paid Tennis Players: Big Money Baselines

From tournament winnings to sponsorship and endorsement deals, the upper ranks of the ATP and WTA are making mega money on the court.

To use an example, Roger Federer was included in Forbes’ ranking of the highest-paid athletes for three years until the 2024 list was released.

While earning a place at a Grand Slam is the lucrative ultimate goal, many tennis players can still earn decent rewards in association series.

This time around, SportsBoom has looked at the biggest earners in men’s and women’s tennis currently and also the top earners of all-time.

Ranking the Richest Tennis Stars: Current Generation

In January 2025, the first tennis major of the year took place.

The Australian Open men’s draw saw Jannik Sinner defend his title against Alexander Zverev, while Madison Keys overcame Aryna Sabalenka in the women’s draw.

The next three majors take place between May and September.

With these tournaments most likely to affect the current ATP and WTA rankings, SportsBoom looks at the top stars, as of the first major tournament in Melbourne.

Novak Djokovic

Novak Djokovic of Team Serbia//Getty Images

The Serbian veteran has become an undeniable figure in the annals of tennis history, ranked alongside Rafael Nadal and Roger Federer as the so-called ‘big three’.

Some might argue that his success at the highest level places him at the top.

Novak Djokovic holds the record for the most men’s majors singles titles (24) and is the only man to have completed a triple Career Grand Slam.

His winnings alone have placed him at the top of the highest-paid list.

Off the court, his endorsement deals with brands like Seiko, Peugeot and Lacoste have earned him millions, as have documentary series looking deeper into his personal life.

He founded the Novak Djokovic Foundation to assist disadvantaged children.

Jannik Sinner

Jannik Sinner of Italy//Getty Images

Although the world #1 serving a three-month World Anti-Doping Agency suspension, he has found tremendous success in professional tennis.

In January, the Italian star successfully defended his Australian Open title.

Powerful from the serve and able to generate incredible spin off the racquet, Jannik Sinner is currently poised as the top men’s singles player currently.

As such, many brands have pushed to have him as their representative.

His sponsorship and endorsement deals include L’Oreal’s La-Roche Posay sunscreen brand, Formula 1 and a long-term deal with Nike signed in 2022.

Sinner is also the face of Italy’s 2026 Winter Olympics volunteer program.

Coco Gauff

Coco Gauff of the United States//Getty Images

At just 20 years old, the sky could well be the limit for rising star Coco Gauff, who is the youngest player in Wimbledon history to qualify for the main draw.

She was only 15 at the time and even defeated Venus Williams.

In 2023, Gauff won the US Open on home soil and would be aiming to go one better than finalist at the French Open and semi-finalist at the Australian Open.

The American’s aggressive style of play is complemented by her athleticism.

As such, she has attracted sponsorship deals from New Balance and ambassadorial deals from companies hoping to capitalise on Gauff’s continued success.