Betting
How to Contact William Hill Customer Service?
William Hill customer service will take your complaints and provide access to further resources should you need them. Below, we will show you how to file a complaint with William Hill and what other options are available to you.
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How to Contact William Hill Customer Service?
William Hill customer service can be confusing because of the unique contact system the sportsbook uses. Specifically, there is no William Hill customer service number, and you will struggle to find email support. That is because William Hill now prefers customer help queries to go through its Twitter/X page.
You can reach out to @WillHillHelp but we do not think this is an ideal method for contacting William Hill customer relations, not least because it is only open between 08:00 and 23:00 GMT.
But there is a secret if you register as you can write an email to William Hill on customerservices@williamhill.co.uk.
We recommend the FAQ section if you want to know about bonuses, payments, and other general details. For direct help, the 24/7 live chat is the best option. Agents are friendly and helpful, but there is an annoying bot you must interact with before speaking with a human.
Our team has noticed that some international versions of William Hill do not offer email support, but all regions have live chat.
| Live Chat | 24/7 |
| customerservices@williamhill.co.uk | |
| Phone | N/A |
| Social | @WillHillHelp |
How to Make a Complaint about William Hill?
There is no William Hill customer service telephone number for complaints. In fact, the whole complaints procedure is slightly different to what we are used to.
William Hill instructs customers to forward the complaint with the live chat team first. This is interesting, but we always recommend this as a first step anyway.
If you are unhappy with how live chat handles your claim, you need to go through the full William Hill customer service process to get a second opinion. This involves emailing the bookmaker on the aptly titled second_opinion@willhill.com.
It is worth noting the second opinion contact is for UK players, international customers can use int_second_opinion@willhill.com.
William Hill online customer service responds to the email to confirm it has been received within 24 hours. How long the actual complaint process is vague, but the operator says it tries to reach a conclusion as fast as possible.
If you are still not happy with customer relations regarding William Hill bonuses or payment methods, you can take your complaint to a third-party adjudicator.
An independent organization will look at the case and reach a resolution for or against your complaint within a certain timeframe. William Hill uses two adjudicators, one for the UK and one for international markets.
- UK: You can contact the Independent Betting Adjudication Service (IBAS) adjudication@ibas-uk.co.uk or phone: +44-020 7347 5883. If you want to know more, visit the official http://www.ibas-uk.com/ website.
- International: You must further your complaint within 10 days of William Hill’s decision, using eCOGRA to act as the external adjudicator.
Alternative Ways to File a Complaint Against William Hill
There are unofficial or more drastic approaches you can take if you fail to get the response to your complaint you wanted.
- Social Media: William Hill customer service is active on social media, including the WillHelp X channel. Using social media to effectively call out or shame the bookie can be effective. Whether it is leaving a review or warning users to avoid the brand, social media and review sites like Trustpilot can be helpful.
- Intermediary Website: Some betting sites offer similar services to third-party adjudicator but will not provide an official resolution. These platforms contact the bookmaker on your behalf and try to resolve the issue. If the betting brand is not helpful and the intermediary feels the outcome of the complaint is unfair, they will downgrade the bookmaker and provide a negative review to their readers.
- Contact the Regulator: We call this an absolute last resort. In situations where you still think you have a case; you can contact the country regulator. William Hill has licenses from the UK Gambling Commission, as well as from Malta and Gibraltar. You can only make a complaint to a regulator in extreme cases, such as fraud or theft. It is also an expensive and time consuming method as the bookmaker will likely respond with legal action.
It is worth noting again that you should always contact William Hill customer relations before you make your complaint more formal. Try to consider what the nature of your complaint is and if you actually have a legitimate case.
Sometimes customers think they have been harshly treated but they have simply misunderstood the bookmaker’s terms and conditions.
With over a decade of experience writing about sports, sports betting, and iGaming, Luke has witnessed the industry’s evolution first-hand. A fan of football, blackjack and live dealer games, Luke is always keeping an eye on the sports betting and iGaming scenes.
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