Betting
The Intersection of Betting & Social Media
The best sports betting sites fully embrace social media channels to advertise their brands and push the latest promotions. In addition, social media is fast becoming the go-to place for the latest odds boosts and tips from leading influencers and professional gamblers.
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Jon is an experienced journalist and editor working in the gambling industry for over 17 years. He started life as a football betting blogger before being bitten by the online poker bug, eventually becoming editor of some of the largest gambling and poker publications around, including Gambling Magazine and WPT (World Poker Tour) Poker Magazine.
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Social Media Channels Boosting Tipsters
Professional sports betting tipsters are also embracing social media channels to share the latest tips and strategies. Ethical concerns remain over promoting gambling. However, platforms like X (Twitter) and Instagram are ideal for instant tips, particularly on time-sensitive in-play betting markets.
15–20 years ago, the online forum was the preserve of tipsters (both pro and amateur) but social media offers a more user-friendly way to share advice.
In addition, tipsters now have more tools and statistics at their disposal. The growth in AI sports betting tools like StatisticSports means that even casual bettors can make more informed predictions.